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After the success of our award-wining web series “The Blue Chair Chronicles,” Cubic wanted us to produce another show about the benefits of innovation, but this time following the adventures of spokeswoman Trisha Rule.

This episode shines the spotlight on NextAgent, the company’s radical new concept in transport ticketing, which uses high-speed video links to enable passengers to interact with ticketing staff in real time, 24 hours a day, 365 days a year. We wanted our audience to feel like they’re being entertained by a television program, while simultaneously learning about how this new system will improve the journeys of public transit users.