Assimilate

Trigram

Assimilate

ABOUT

Vocalist Rodney Warner felt that everyone in our society was turning into the same person with the same point of view because of what’s force-fed to us daily through social media. We took this idea to the next level with a metaphoric exploration of blind conformity and totalitarianism through the lens of a post-apocalyptic world.

In the story, political forces exercise mental control over a zombie-like population through electronic devices such as smart phones and laptops. The music video is an action movie unto itself, following a man’s deadly journey to end the madness. It’s stark, gritty, and hauntingly beautiful.