The Blue Chair Chronicles

Cubic


The Blue Chair Chronicles

ABOUT

Inspired by CNN’s “Red Chair” series, Cubic came to us with the idea of creating their own version of the interview-based web show. The goal was to solve their customer pain points by sparking thought leadership and fueling innovation both within and around the brand.

This particular webisode explores the idea of building a smarter tomorrow by improving mobility in the world’s greatest cities. Long-exposure timelapses of vast cityscapes were shot all over the globe to heighten the futuristic feel of the story.