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To continue educating retailers who carry Nike footwear, the Swoosh held an event at the beach during sunset to help launch the release of the new Free 3.0 running shoes. Attendees participated in numerous physical challenges bare foot on the sand to better brace the Free culture. Afterwards they learned about the shoe’s tech specs, and were even rewarded for their efforts with delicious In-And-Out Burger. We were there to capture it all. The associates took the experience back to their stores to better push the new footwear on their sales floors.